Eight towns across central west NSW have raised more than $200,000 for the McGrath Foundation’s ‘Pink Up Your Town’ campaign this year.
Amongst those who participated in the October long event were Mudgee, Gulgong, Kandos/Rylstone and Dubbo.
Rylstone and Kandos raised over $15,000 for the Pink Up campaign, Gulgong collected over $23,000, Mudgee reached more than $51,000, and Dubbo accumulated $11,706.30
In 2016 Mudgee was the first town in Australia to ‘Pink Up’ with businesses and homes wrapped in pink to raise money for the McGrath Foundation. This year many other towns across the central west joined in on the fundraiser, with local businesses, schools and organisations going pink.
There was a Pink Royale Ball at Parklands Resort, with special guest Glenn McGrath and Mcgrath Foundation director Tracy Bevan attended the Dubbo launch, which saw the support of more than 55 businesses turn their storefronts pink.
Pink Up Dubbo committee chair Adam Wells said he hoped the fundraiser made both men and women more aware of their bodies and prompted them to take action when they noticed anything change.
“I think the McGrath Foundation and breast cancer has touched a lot of people in town, whether it’s women or men, because I know men who’ve had breast cancer too,” Mr Wells said.
Money raised will help fund the training and employment of breast care nurses in regional and rural areas.
The Pink Up campaign was organised by Mudgee local Hugh Bateman who initially got the idea to fundraise for the McGrath Foundation by driving across the state on his pink tractor.
Hugh’s 2015 Pink Tractor Trek took 21 days, across 3000 kilometre’s from Mudgee, to Dubbo, Orange and all the way down to the Riverina.
Hugh raised $380,000.
Which was how ‘Pink Up Mudgee’ was born only 12 months later.
That 2016 campaign raised over $100,000.
The Real Estate Institute of NSW got involved in this year’s event, which was how City’s across the central west became involved in pinking up their town’s too.
Mr Bateman said MjcGrath Foundation breast care nurses support 120 families in Mudgee alone.
“To train, educate and employee one nurse for three years costs $38,000,” Mr Bateman said.
“Everyone knows someone affected by breast cancer.”
Mr Bateman hopes that by next year the ‘Pink Up’ campaign grows even more throughout NSW.
For the amount of money raised in the short timeframe, Mr Bateman said it was “extremely gratifying.”