Two of Australia’s largest television networks, Channel 9 and Channel 7, have finally joined the cause to help drought stricken farmers and communities.
Channel 9 has joined forces with The National Farmers’ Federation (NFF) and Rotary Australia on a national fundraising drive.
The peak body representing Australian agriculture, the NFF says the initiative is in direct response to calls from everyday Australians wanting to help.
“The NFF has been overwhelmed with the number of enquiries we’ve received from individuals and the corporate community – all big-hearted Aussies wanting to know how to donate to support our farming families in need,” NFF President Fiona Simson said.
“To direct the generosity of Australians to the farmers who need it most, the NFF is calling for donations to the 2018 Drought Relief Fund – a partnership between the NFF, Rotary Australia and Channel 9.”
The 2018 Drought Relief Fund was launched Thursday on Channel 9’s Today Show by hosts Georgie Gardner and Karl Stefanovic and Ms Simson.
“We heard loud and clear that Australians wanted to open their hearts and their wallets to support our farmers,” Karl said.
“We rely on our farmers every day to grow the food and fibre we all enjoy.
“Right now, these farmers are doing it tough and they deserve our help.”
All funds received from the 2018 Drought Relief Fund will be directed by the National Farmers' Federation to relief organisations which are making an impact on the ground.
Donate by visiting rawcs.org.au.
Recently Australian’s lobbied to Channel 7 breakfast show, Sunrise, to each day give the $10,000 Cash Cow money to drought affected farmers.
This morning they too revealed that they will be supporting those affected by the dry.
Sunrise journalist Edwina Bartholomew announced that the show, together with Woolworths, will next week match the Cash Cow money with the same amount - $10,000 a day – to Rural Aid!
Edwina will also be undertaking a 1000 kilometre journey to drought stricken areas next including in NSW, Dubbo, Bathurst, Coonabrabran, Come By Chance and Armatree.