YouTubers and international entrepreneurs were among the first people in the world to buy the new Apple iPhones when models went on sale in Australia.
The XS Max - which retails for as much as $2369 for a 512GB handset - and the XS model are on sale from Friday in 30 countries.
Apple's Australian stores were the first to open globally due to time differences, with a small crowd of mainly tech reviewers and international entrepreneurs queuing in Sydney to get in early.
British duo Lucy Hutchinson and James Griffith flew into Australia on Thursday night and made a beeline for the George Street outlet to be sure their new iPhone accessories were a snug fit.
"It's quite a scary moment for us finding out exactly what the iPhone is like," the co-founders of Mous, a company that sells mobile phone cases, told AAP in Sydney.
"Before we send out our phone cases to everyone who has pre-ordered we want to just check them ourselves so that's why we're in Australia. If it's all OK we'll hit the big ship button."
Mazen Kourouche pre-ordered the phone but still decided to spend the night outside the shop to ensure he was at the front of the line.
It's a far cry from the 11 days the YouTube tech reviewer spent outside the shop in 2017 to get his hands on the iPhone 8 model.
"Each year there is a different reason to line up," he told AAP on Friday morning.
"Most recently it's because of my YouTube channel so I try to get the phone early and review it.
"It's a great experience being first - even just being in the queue in the first place."
The Apple Series Watch 4, with a heavy focus on health monitoring, was also launched on Friday.
The watch is capable of taking electrocardiograms and delivering that information to the wearer's doctor.
But it remains unclear when an app for that will be available to Australian users.
Australian Associated Press