Christmas has come early for a Trangie retailer who has benefited from the social media sensation; Buy from the Bush.
Shop and cafe owner Lottie McCutcheon has received an overwhelming amount of orders since she featured on the BFTB Instagram page and said it's busier now than Christmas has been over the last two years, since she opened.
"We anticipated that this year's Christmas Trading would be a lot slower than previous years, so in the lead up to December we have been preparing for this," Mrs McCutcheon said.
"Buy from the Bush have literally performed a Christmas miracle. Never in my wildest dreams did I expect we'd be one of those businesses that 'pre-buys' postage bags, but here we are!"
Since featuring in the BFTB campaign, Mrs McCutcheon has increased her Instagram following by 2000 people and estimates more than half of what she's posting out is for people who live in the city.
Buy from the Bush have literally performed a Christmas miracle.Lottie McCutcheon.
"Normally we would post a package out once a month, now I'm doing 10 a day, it's unbelievable," she said to Australian Community Media.
Buy from the Bush first posted on October 16, firstly featuring businesses from the Central West, but has now expanded to around NSW, South Australia and Queensland.
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The social media campaign is the brainchild of Grace Brennan from Warren region. The account links regional retails with metropolitan consumers.
"I don't own a business at all, I just benefit from having these beautiful shops in my town, and I just wanted to keep their doors open through the drought," she said.
"And also give city people a really easy way of helping, because I grew up in Sydney, and I know they do want to help, they just sometimes need a way, they don't know how best to help."
More than 85,000 people have followed the Instagram page and every mention brand mention has benefited the retailer.
The Studio Trangie reached 5000 followers last week, increasing Mrs McCutcheon's following by more than 2000 people.
"We can't wait to help fill your Christmas stocking," Mrs McCutcheon said.